Başlık | Maggi presents: Cooking Blindly |
Haftanın | Publicis Brasil Comunicação |
Kampanya | Maggi presents: Cooking Blindly |
Reklamcı | Nestlé |
Marka | Maggi |
İlk Yayınlanma Tarihi | 2021 / 5 |
Sektör | Food |
hikaye | Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication has also an official website (www.cozinhaascegas.com.br) |
Sorun | Cooking is something that everyone can and should participate in. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Ekip | Domenico Massareto |
Yaratıcı Ekip | Gustavo Victorino |
Yaratıcı Ekip | Samuel Normando |
Yaratıcı Ekip | José Bortoloni |
Yaratıcı Ekip | Lucas Zulian |
Yaratıcı Ekip | Daniel Rocha |
Graphic Producer | Eduardo Bueno |
RTVC | Renata Sayao |
RTVC | Valeria Andrighetti |
CONTENT MANAGER | Cláudia Cecília |
CONTENT MANAGER | Nicolle Ferreira |
Account Management | Gabriela Borges |
Account Management | Gabriela Zorzi |
Account Management | Laura Melo |
Account Management | Elisa Gabriel |
Reklam Sorumlusu | Beatrice Fasquel |
Reklam Sorumlusu | Frank Pflaumer |
Reklam Sorumlusu | Samara Ferrara |
Reklam Sorumlusu | Carine Mahler |
Reklam Sorumlusu | Daniela Marques |
Reklam Sorumlusu | Caio Queiroz |
Reklam Sorumlusu | Kely Magalhaes |
Reklam Sorumlusu | Patricia Otani |
Reklam Sorumlusu | Francisco H. Della Manna |
Reklam Sorumlusu | Alexandre Munck |
Reklam Sorumlusu | Marina Franciulli |
Reklam Sorumlusu | Camilla Carmo |
Ses Post Prodüksiyon | CANJA Audio Culture |
Prodüktör | Silvio Medeiros |
Fotoğrafçı | Gustavo Mendes |