Laurent Dravet
Senior Copywriter at BETC
Boulogne-Billancourt, France
BaşlıkNew Twingo 99% Different
Başlık (ana dil)Nouvelle Twingo 99% différente
Haftanın
Kampanya New Twingo 99% Different - Renault
Reklamcı Renault
Marka Renault
PostedTemmuz 2007
Ürün Twingo
Ürün (ana dil) Twingo
Sektör Cars
hikaye Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
hikaye (ana dil) Le test d'agilité est donc mené autour de 2 cones
felsefe The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
felsefe (ana dil) L'idée directrice du film: la nouvelle Twingo est mise à l'epreuve des test de "torture" de façon à prouver ses qualités en tant que voiture de ville, conçernant sa tenue de route, son dynamisme et sa modernité. Mais bien sûr, Twingo ne serait pas Twingo si ce test de "torture" n'était pas quelque peu "bizarroïde", de façon à pouvoir preserver son esprit originelle
Sorun The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
Sorun (ana dil) La nouvelle Twingo a été créée dans le but de revolutionner le secteur mercantile de "la petite voiture". Tendance, tonic, sur ce petit secteur automobile ( Aygo, 107, C1), la Twingo impose un élan de serieux et élargit le public ciblé. Twingo ne cible donc plus seulement les femmes mais aussi les jeunes hommes.
Medya Türü Television & Cinema
Süre
Market Europe
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Yaratıcı Yönetmen
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Müşteri Temsilcisi
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International Coordination
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