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Bas Korsten
Bas Korsten
Global Creative Lead at J. Walter Thompson Amsterdam
Amsterdam, Netherlands
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BaşlıkWelcome New Vaginas (135 s)
Haftanın
Kampanya Welcome New Vaginas
Reklamcı LifeCup
Marka LifeFemT
İlk Yayınlanma Tarihi 2023 / 4
Sektör Hygiene & Personal Care Products
hikaye We created LifeFemT, the first intimate wash for trans women with vaginoplasty.Together with the trans community and the most important specialists in gender affirmation, we identify the main ingredients, needed for the daily care of these new vaginas. Creating a specialized formula based on a composition of amino acids and lipid complex, which protects and restructures the skin providing cellular nutrition, tissue rehabilitation, elasticity and hydration. A perfect balance for daily use by transgender women.A product with the purpose and message of inclusion for a community who deserves the proper visibility in the society.
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Global Chief Creative Officer
Global Chief Creative Officer
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Strateji Planlamacı
Sanat Yönetmeni
Sanat Yönetmeni
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Editör
Motion Graphics Designer
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Yönetmen
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Görüntü Yönetmeni
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Prodüksiyon Sorumlusu
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Yaratıcı Ajans Başkanı
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