| Başlık | Pollution Pencils |
| Brief | The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country. |
| Haftanın | Wunderman Thompson |
| Kampanya | Pollution capture pencils |
| Reklamcı | Haleon |
| Marka | Otrivin |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| hikaye | Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children. |
| Medya Türü | Case Study |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Yaratıcı Yönetmen | Aarti Nichlani |
| Yaratıcı Ajans Başkanı | Mateusz Mroszczak |
| Yaratıcı Yönetmen | Jon Loke |
| Yaratıcı Yönetmen | Gerald Chue |
| Yaratıcı Yönetmen Ortağı | Tulika Shanker |
| Sanat Yönetmeni | Nuttawee Pisanprechatam |
| Yönetmen | Shamik Sen Gupta |
| PR Director | Jessica Hartley |
| Strategist | Jessica Hartley |
| Digital Director | Imagem Global-Marketing |
| Global Business Director | Hanna Essinger |
| Prodüksiyon Sorumlusu | Kimie Ong |
| Music Director | Eduardo Karas |
| Web Programmation | Eduardo Karas |
| Sanat Yönetmeni | Ee Min Goh |
| İlustratör | Gautam Dutta |
| Prodüktör | Danny V Lobo |
| Müşteri Temsilcisi | Vanessa Mafra |
| Prodüksiyon Sorumlusu | Vanessa Mafra |
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