Başlık | My Carer |
Haftanın | McCann Worldgroup, Europe |
Kampanya | My Carer |
Reklamcı | Alzheimer's Society |
Marka | Alzheimer's Society, UK |
İlk Yayınlanma Tarihi | 2019 |
Sektör | Disease Awareness, Support Groups & Associations |
hikaye | My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks. |
Medya Türü | Applications |
Süre | |
Prodüksiyon Şirketi | Skiled.app |
Agency | MRM Worldwide |
Global Executive Creative Director | Adrian Botan |
Chief Digital Officer | Jon Carney |
Digital Director | Mike Cooper |
Yaratıcı Yönetmen | Roy Cohen |
Reklam Yazarı | Hetu Negri |
Sanat Yönetmeni | Juan Peirano |
Digital Strategist | Cedrine Streit |
Yaratıcı Ajans Başkanı | Rob Doubal |
Yaratıcı Ajans Başkanı | Laurence Thomson |
Direktör | Gorgie Rechner |
Müşteri Temsilcisi | Mel Caplan |
Creative Technology Director | Mark Hollering |
Lead Developer | Arend Koopmans |
UX Lead | Hasher Marouf |
Lead Architecture | Michael Malinsky |
Lead Developer | Jetse Koopman |