Vauxhall - "Jack and the Beanstalk"

MRM//McCann

MRM//McCann Madrid, Spain

4241

Başlık	Jack and the Beanstalk
Brief	Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard.
Haftanın	MRM//McCann
Kampanya	Backwards Stories
Reklamcı	Groupe PSA
Marka	Vauxhall
Posted	Kasım 2019
Sektör	Automotive
hikaye	Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard…
Medya Türü	Radio
Creative President	Adrian Botan
Yaratıcı Ajans Başkanı	Miguel Bemfica
Yaratıcı Ajans Başkanı	Vince McSweeney
Yaratıcı Yönetmen	Eduardo Battiston
Yaratıcı Yönetmen	Nick Cooper
Head of Art	Rafael Merino
Reklam Yazarı	Alberto Espeja
Reklam Yazarı	Joe Ivory
Senior Art Director	Jamie Buckingham
Sanat Yönetmeni	Pablo Camarero
Yaratıcı Yönetmen	Chris Robertson
Radyo Prodüksiyon	Justin Sanders
Sound Editing	Dave Bush