Başlık | Survival Course |
Haftanın | AMV BBDO |
Kampanya | You Find the Colour, We'll Match It. - Dulux |
Reklamcı | ICI Paints |
Marka | Dulux |
İlk Yayınlanma Tarihi | 2001 / 1 |
Ürün | Paint |
Sektör | Paints, Wood Protectors, Paint Brushes, Adhesives |
Slogan | You Find the Colour, We'll Match It |
felsefe | People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it". |
Sorun | Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Prodüksiyon Şirketi | Outsider |
Reklam Yazarı | Nick Worthington |
Sanat Yönetmeni | Paul Brazier |
Prodüksiyon Şirketi Prodüktör | Jason Kemp |
Ajans Prodüktörü | Kate Taylor |
Yaratıcı Yönetmen | Peter Souter |
Editör | Alistair Jordan |
Müşteri Direktörü | Annie Gallimore |
Müşteri Temsilcisi | Victoria Austin |