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Bruno Bertelli
Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italy
Düzelt
See all work
BaşlıkMillboard
Haftanın
Kampanya Millboard
Reklamcı Mercedes-Benz
Marka Mercedes-Benz
PostedAralık 2021
Sektör Cars
hikaye The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around.
Medya Türü Case Study
Süre
Global Chief Creative Officer
Global Executive Creative Director
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Account Director, Global Content, Experience and Comms
Market Acceleration Lead
Müşteri Direktörü
Müşteri Temsilcisi
Reklam Sorumlusu
Reklam Sorumlusu
Yaratıcı Ekip
Yaratıcı Ekip

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