Tourism New Zealand - "Good Morning World"

Special Group

Special Group Auckland, New Zealand

6013

Başlık	Good Morning World
Haftanın	Special Group
Kampanya	Good Morning World
Reklamcı	Tourism New Zealand
Marka	Tourism New Zealand
Posted	Haziran 2020
Sektör	Destinations (Countries & Places)
felsefe	Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.
Medya Türü	Social Media
Süre	120 seconds
Prodüksiyon Şirketi	Sweetshop
Prodüksiyon Şirketi	Nimble Content
Yaratıcı Yönetmen	Tom Martin
Yaratıcı Yönetmen	Julian Schreiber
Yaratıcı Yönetmen	Tony Bradbourne
Yaratıcı Yönetmen	Jack Nunn
Yaratıcı Yönetmen	Nils Eberhardt
Chief Executive Officer (CEO)	Lindsey Evans