| Başlık | Susie Shark |
| Haftanın | AMV BBDO |
| Kampanya | Tobacco Control - Department of Health |
| Reklamcı | Department of Health |
| Marka | Department of Health |
| Posted | Ağustos 2004 |
| Ürün | Anti-Smoking Message |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | A nice name doesn't make something less deadly. |
| Sonuç | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | United Kingdom |
| Daha fazla bilgi | www.giveupsmoking.co.uk |
| Strateji Planlama | Jane Dorsett |
| Strateji Planlama | Annabelle Watson |
| Strateji Planlama | Clare Hutchinson |
| Reklam Sorumlusu | Nick Adkin |
| Müşteri Direktörü | Ann-Marie Kilpatrick |
| Strateji Planlama | Frank Reitgassl |
| Deputy Planning Director | Kate Waters |
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- HAFTANIN:
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