Başlık | The Hire (Film) |
Haftanın | Fallon |
Kampanya | The Hire - BMW |
Reklamcı | BMW |
Marka | BMW Films |
Posted | Temmuz 2011 |
Sektör | Cars |
hikaye | Highlights of the BMW Films campaign |
Sonuç | The Hire campaign represents a bold step for a marketer into the world of branded entertainment. No benchmarks existed to give BMW confidence that this would pay off. Ultimately, the campaign attracted a huge audience with the right target profile. Costing only 56% of BMW's traditional advertising in terms of the brand exposure gained, the films more than doubled BMW's growth, leading to a 74% sales increase. In addition, it attracted the equivalent of $26 million exposure value in free publicity. This paper demonstrates the economic rewards BMW has been able to enjoy as a reward for their marketing courage, and for their belief in an idea. |
Medya Türü | Web Film |
Süre | |
Daha fazla bilgi | www.bmwfilms.com |
President Fallon Minneapolis | Robert White |
Strateji Planlama | Lachlan Badenoch |
Reklam Sorumlusu | Tom Stepanchak |
Director of Planning | Adrian Ho |