| Başlık | Head & Shoulders Surprise French Website 4 |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Head & Shoulders Surprise Campaign - Procter & Gamble |
| Reklamcı | Procter & Gamble |
| Marka | Head & Shoulders |
| Posted | Mayıs 2005 |
| Sektör | Shampoos & Conditioners |
| Sorun | The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered a new secret to gorgeous hair. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo. |
| Medya Türü | Web Site |
| Market | France |
| Yaratıcı Yönetmen | olga barr |
| Fotoğrafçı | Stephan Ziehan |
| Sanat Yönetmeni | olga barr |
More Work
SEE ALLHead & Shoulders Surprise French Website 1
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Head & Shoulders Surprise French Website 2
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Head & Shoulders Surprise French Website 3
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Cosmopolitan 1
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Cosmopolitan 2
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Surprise
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Teaser 1
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Teaser 2
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi
Teaser 3
- MARKA:
- Head & Shoulders
- HAFTANIN:
- Saatchi & Saatchi