| Başlık | Salma Dry Scalp |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Head & Shoulders - Procter & Gamble |
| Reklamcı | Procter & Gamble |
| Marka | Head & Shoulders |
| İlk Yayınlanma Tarihi | 2002 / 1 |
| Ürün | Soothing Shampoo |
| Sektör | Shampoos & Conditioners |
| felsefe | The campaign consisted of three sequential, creative phases- a conceptual loyalty drive, 'Stay Faithful', and two variant focused legs, Dry Scalp and Citrus Fresh. The key objective of the campaign was to grow market share in Western Europe, by adopting a more beauty inspired approach to move Head & Shoulders from a clinical, niche positioning to that of a mainstream shampoo brand. Specific goals were to attract new users, maintain a strong superiority on dandruff (and the current user base), and to address the negative image associated with the brand. |
| Medya Türü | Television |
| Süre | |
| Aktör | Salma Hayek |
| Global Equity Director | Bruno Duvillier |
| Yaratıcı Yönetmen | olga barr |
| Müşteri Direktörü | Gillian Milner |
| Müşteri Temsilcisi | Carla Govindji |
| Müşteri Temsilcisi | Charlie Finnigan |
| Reklam Sorumlusu | Zaid Al'Qassab |
| Associate Marketing Director | Zaid Al'Qassab |
| Reklam Sorumlusu | Alexander Lacik |
| Brand Manager | Alexander Lacik |
| Reklam Sorumlusu | Tanya Siraa |
| Assistant Brand Manager | Tanya Siraa |
| Reklam Sorumlusu | Lindsay Smith |
| Assistant Brand Manager | Lindsay Smith |
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