Ross Taylor
SVP, Innovation and Social Media at Digitas Health/Publicis Healthcare
London, United Kingdom
BaşlıkGood Different
Haftanın
Kampanya Good Different
Reklamcı Suzuki
Marka Suzuki
İlk Yayınlanma Tarihi 2022
Sektör Cars
hikaye Our fantastical ad was entirely captured in-camera using an Alexa LF. Thanks to meticulously crafted sets and lighting it meant that the post work was minimal. Each set/scene was designed in SketchUp before moving to a concept render in Indigo to define textures and lighting. Each concept render was graded in Lightroom ensuring very accurate representations for framing and lighting before set build. The process also provides 3D construction plans and 3D files for printed elements such as the miniature helter-skelter and conveyor belts and bolts. This process worked extremely to manage non-visual clients encouraging bravery and creativity to flourish.
Medya Türü Television
Süre
Prodüksiyon Şirketi
Post Prodüksiyon
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ajans Başkanı
Prodüktör

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