| Başlık | Essence of Lions |
| Haftanın | House of Communication Zurich |
| Kampanya | Essence of Lions |
| Reklamcı | ZSC Lions |
| Marka | ZSC Lions |
| İlk Yayınlanma Tarihi | 2020 |
| Sektör | Sports Teams, Sports Events |
| felsefe | Since the fans couldn’t go to the ice, ZSC Lions partnered with Serviceplan Suisse to bring the game to the fans. The result was ‘Essence of Lions’, a unique memento of this “silent season” of 2020/ 2021 conceived to thank fans for their support and anticipate their return to the stadium. With the mantra ‘When the world freezes, melt’, “Essence of Lions” was born - 15ml of ZSC history in the form of a bottle of water made by melting ice from the ZSC rink where the team played its 20/21 season in the Hallenstadion without spectators. The symbolic gift was mailed to fans and led them to a page on the club’s website. A film explained the gift alongside additional content of players and management reflecting on the past year and looking forward to being reunited with their fans. As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies. |
| Medya Türü | Case Study |
| Süre | |
| Chief Marketing Officer (CMO) | Roger Gemperle |
| Marketing Manager | Louis Huber |
| Yaratıcı Ajans Başkanı | Raul Serrat |
| Yaratıcı Ajans Başkanı | Pam Hügli |
| Yaratıcı Yönetmen | Marcin Baba |
| Yaratıcı Yönetmen | Micha Seger |
| Yaratıcı Yönetmen | Michael Kathe |
| Reklam Yazarı | Henry Clarke |
| Reklam Yazarı | Peter Liptak |
| Sanat Yönetmeni | Nadja Tandler |
| Sanat Yönetmeni | Tizian Lienhard |
| Account Management | Nicolas Gspan |
| Sanat İşleri Satın Alma Sorumlusu | Nathalie Jakober |
| Ajans Prodüktörü | Carmen Anderegg |
| Ajans Prodüktörü | Denise Goldmann |
| Prodüksiyon Şirketi | signorellfilms GmbH |
| Yönetmen | Riccardo Signorell |
| Görüntü Yönetmeni | Luca Keller |
| Camera Assistant | Gian Kober |
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