| Başlık | The Thai Bites 2002 Road Show |
| Haftanın | Dynamo Marketing |
| Kampanya | Thai Bites 2002 Road Show - Jacob's Bakery |
| Reklamcı | Jacob's Bakery |
| Marka | Thai Bites |
| Posted | Ekim 2003 |
| Sektör | Cocktail Snacks |
| hikaye | National Brand Experience Road Show / experiential sampling activity aligned with the ATL proposition to achieve visibility, awareness and trial for the new Jacob's Thai Bites brand. |
| felsefe | Experiential sampling campaign / national road show. TEG - 32 days across 15 sites. Events - 8 days across 2 events. 1 million samples (4g packs) achieved across 3 flavours. Fused advertising with the promotional campaign and generated huge awareness for the brand. Sustained incremental sales per store +20% (JS). Achieved a steady uplift in sales post activity. Following the success in the UK - activity was implemented in Ireland and re-run in the UK in 2003. |
| Sorun | Bring the ATL creative proposition to life to achieve visibility, awareness and trial for the new brand. Target samples - 1 million (4g sample packs) across 3 flavours. Work as a member of an all agency team to ensure consistency across ATL / BTL activities. |
| Medya Türü | Promotion & Event |
| Market | United Kingdom |
| Müşteri Direktörü | Richard Barrett |
More Work
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- MARKA:
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- HAFTANIN:
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Is There A Home in Your Heinz?
- MARKA:
- Heinz
- HAFTANIN:
- Dynamo Marketing