| Başlık | Hey CCTV, Up Here |
| Haftanın | TBWA\London |
| Kampanya | Derrick Rose Jump Store |
| Reklamcı | adidas |
| Marka | adidas |
| İlk Yayınlanma Tarihi | 2013 / 7 |
| Sektör | Sneakers / Athletic Footwear |
| hikaye | The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience. We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself. How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. |
| Medya Türü | |
| Süre | |
| Yaratıcı Ajans Başkanı | Peter Souter |
| Yaratıcı Yönetmen | Andre Laurantino |
| Yaratıcı Yönetmen | Steve Tidball |
| Yaratıcı Yönetmen | Nick Tidball |
| Müşteri Temsilcisi | Justin Martin |
| Müşteri Temsilcisi | Tom Lamming |
| Strateji Planlamacı | Chris Bosher |
| Ajans Prodüktörü | Natalie Spooner |
| Ajans Prodüktörü | Petra Tiziani |
| Görüntü Yönetmeni | Matt Shaw |
| Yönetmen | Walter Campbell |
| Editör | Nick Gilberg |
| Tasarımcı | Andy Hunt |
| Fotoğrafçı | Adam Hinton |
| Prodüktör | Nathalie Spooner |
| Prodüktör | Petra Tiziani |
| Sanat İşleri Satın Alma Sorumlusu | Louise Cripps |
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