| Başlık | Delphine |
| Başlık (ana dil) | Delphine |
| Haftanın | Les Présidents |
| Kampanya | Worst side - DNF |
| Reklamcı | Droits des Non-Fumeurs |
| Marka | Droits des Non-Fumeurs |
| Posted | Haziran 2008 |
| Sektör | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Secondhand smokers are on the worst side of the cigarette |
| Slogan (ana dil) | Les non fumeurs sont du pire côté de la cigarette |
| felsefe | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
| Sorun | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
| Medya Türü | |
| Market | France |
| Yaratıcı Yönetmen | Guillaume Chifflot |
| Sanat Yönetmeni | Frederic Lerclerc |
| Reklam Yazarı | Alban Coret |
| Fotoğrafçı | Alban Coret |
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