Systembolaget / Swedish alcohol retailing monopoly - "The Orienteer"

Tempel Stockholm, Sweden

3765

Başlık	The Orienteer
Başlık (ana dil)	Orienteraren
Haftanın	Tempel
Kampanya	Not buying alcohol to minors - Systembolaget
Reklamcı	Systembolaget
Marka	Systembolaget / Swedish alcohol retailing monopoly
Posted	Temmuz 2000
Sektör	Anti-Drug/Alcohol/Tobacco Message
Slogan	Don't buy alcohol to minors
Slogan (ana dil)	Handla gärna! Men köp inte ut.
hikaye	Officer Raol sticks a hand-grenade in the hands of a young boy dressed for orientering. Officer Raol pulls the pin and tells him to run along. "This is how bad it can end if you buy alcohol to minors, and then it's your fault."
felsefe	Use a well known comic personality, Officer Raol, and make him show his point "this is how bad end if you buy alcohol to minors, and then it's your fault."
Sorun	Older sisters and brothers/friends tend to buy alcohol to younger friends. Without thinking about the consequenses it might lead to.
Medya Türü	Television
Süre	20 seconds
Market	Sweden
Reklam Yazarı	Anders Tempelman
Sanat Yönetmeni	Olle Mattson
Ajans Prodüktörü	Carl Molinder
Yönetmen	John Nordling
Görüntü Yönetmeni	Fredrik Kallinggård
Prodüksiyon Şirketi	Efti Mainstream