Eristoff - "Pretty Honest For A Vodka (20)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

10212

Marka: Eristoff
Ülke: Belgium

Reklamcı: Bacardi-Martini

Başlık	Pretty Honest For A Vodka (20)
Haftanın	FamousGrey
Kampanya	Pretty honest for a vodka - Eristoff
Reklamcı	Bacardi-Martini
Marka	Eristoff
Posted	Temmuz 2005
Ürün	Eristoff
Sektör	Spirits, Fortified Wines
Slogan	Pretty honest for a vodka
hikaye	We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client.
felsefe	Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s.
Sorun	There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly.
Medya Türü	Television & Cinema
Süre	20 seconds
Market	Belgium
Prodüksiyon Şirketi	CZAR
Yaratıcı Yönetmen	Christophe Ghewy
Yaratıcı Yönetmen	Alasdhair Macgregor Hastie
Müşteri Temsilcisi	Sandy Aertgeerts
Müşteri Temsilcisi	Eva De Gendt
Prodüktör	Ruben Goots
Yönetmen	Koen Mortier
Director of Photography	Glynn Speeckaert
Ses Tasarım Şirketi	Masda
Kompositör	Georg Friedrich Händel
Agency Contact	Christophe Harou
Agency Contact	Ingrid Lammens
RTV producer	Myriam Maes
Prodüktör	Eurydice Gysel