Nike - "Bridge"

DDB Paris

DDB Paris PARIS, France

Ödüller

5863

Marka: Nike
Ülke: France

Reklamcı: Nike

Başlık	Bridge
Başlık (ana dil)	Pont
Haftanın	DDB Paris
Kampanya	Follow the light! - Nike
Reklamcı	Nike
Marka	Nike
İlk Yayınlanma Tarihi	2005 / 7
Ürün	Retro Running Shoes
Sektör	Sneakers / Athletic Footwear
Slogan	Always on the run
hikaye	6 visuals were shot at night and represent both trace of the car lights and the trace of the retrorunning shoes (the night pushes the idea to live life to the full). On some visuals, the trajectory of the trace represent someone that goes through the city playing with it. The locations in Paris has been chosen to be relevant to the target, they are familiar, but without being "cliché" (Saint Paul, Canal Saint Martin, Pont de Bercy, BNF...)
felsefe	The idea of the agency was to take it from the specificity of those running shoes reedition: they exist in a very wide range of colours. And to show them centrally in an urban setting, play-ground of our metro target. By combining a product reality (running / colours) and a target reality (the speed of the city, a upbeat life) the campaign allows each one of us to relate to idea that one is basically "always on the run", going from the office, to a drink with friend, to the movies...
Sorun	The objective for this campaign is to advertise Nike retro-running range (relaunch of mythical running shoes) and targets "metro" (urban men and women 25/35 years old, with affinity to fashion, style, trends).
Sonuç	The campaign developped by DDB Paris for Nike France has caught the attention of Nike Europe which decided to broadcast it in Middle East and Africa and also in 42 countries in press and outdoor.
Medya Türü	Outdoor/Out of Home
Market	Africa, optionlist-countries.COU374, Europe, France
Müşteri Temsilcisi	Thomas Granger
Müşteri Temsilcisi	Eloise Lang
Strateji Planlamacı	Sébastien Genty
Reklam Sorumlusu	Stéphane Bail
Reklam Sorumlusu	Thomas Fabre
Yaratıcı Yönetmen	Alexander Kalchev
Yaratıcı Yönetmen	Sylvain Thirache
Reklam Yazarı	Jérôme Langlade
Sanat Yönetmeni	Sébastien Pierre
Fotoğrafçı	Ben Stockley
Sanat İşleri Satın Alma Sorumlusu	Sophie Mégrous