Aldi - "Cinderella 2023 (144s)"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

6878

Marka: Aldi
Ülke: France

Reklamcı: Aldi

Başlık	Cinderella 2023 (144s)
Başlık (ana dil)	Cendrillon 2023 (144s anglais)
Haftanın	TBWA\PARIS
Kampanya	Once upon a time, today’s Discount
Reklamcı	Aldi
Marka	Aldi
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Department Stores, Supermarkets
felsefe	35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people’s lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand’s discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWA\Paris projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency.
Medya Türü	İnteraktif
Süre	144 seconds
film müziği	Bibbidi-Bobbidi-Boo - The Magic Song by Coco bans
Post Prodüksiyon	\ELSE
Reklam Sorumlusu	Anne-Marie Gaultier
Reklam Sorumlusu	Patricia Bouquet
Reklam Sorumlusu	Johanna Ducloux
Reklam Sorumlusu	Constance Verro
Reklam Sorumlusu	Océane Gourbière
Vice President (VP)	Anne Vincent
Yönetici Direktör	Marc Fraissinet
Account Management	Nicolas Simonnet
Account Management	Aicha Kheloufi
Account Management	Hélène Logeais
Account Management	Perrine Rodier
Strateji Planlamacı	MERCIER Loïc
Strateji Planlamacı	Léa RIVOIRE
Yaratıcı Yönetmen	Benjamin Marchal
Yaratıcı Yönetmen	Faustin Claverie
Sanat Yönetmeni	Sébastien Guinet
Reklam Yazarı	Josselin Pacreau
Head of Creative Producer	Maxime Boiron
Prodüksiyon Şirketi	HENRY
Yönetmen	Sebastian Strasser
Görüntü Yönetmeni	Roman Vas'Yanov
Post-production Producer	Elise Gamboa
Head of Music and Sound	Olivier Lefebvre
Soundtrack Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Music Art Director	Thomas Jacquet
Sound Engineer	Matthieu Seignez
Business Affairs	Marion LE GULUCHE
Kompositör	Jerry Hoffman
Kompositör	Mack David
Music Publishing	Walt Disney Music Company
Music Publishing	Universal Music
Music Production	Soondclub
Medya Ajansı	CoSpirit MediaTrack
Social Media Agency	Mogul Marketing, Inc.
Ajans Prodüktörü	Anne-Claire Girard
Prodüksiyon Sorumlusu	Hugo Diaz
Görüntü Yönetmeni	Roman Vasyanov
Prodüktör	Thierry Bettas-Begalin