| Başlık | After the News |
| Brief | We witness various scenes of reporters covering disasters around the world: war, earthquakes, storms. After their striking news reports, each journalist crew packs up their gear, preparing to move on to the next assignment. Strangely, in parallel, the sun begins to shine once again, the injured rise from their stretchers, remove their oxygen masks, as if nothing had happened, as if these tragedies lasted only the duration of the news.The voiceover then explains: |
| Haftanın | STRIKE |
| Kampanya | After the News |
| Reklamcı | Handicap International |
| Marka | Humanity & Inclusion |
| İlk Yayınlanma Tarihi | 2023 / 8 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | The campaign invites the public to step back and question the frenetic pace of current events and the notion of long-term commitment. This is the first communication campaign to use real-time 3D technology in France. |
| hikaye (ana dil) | La campagne invite à une prise de recul, et amène le public à se questionner sur le rythme frénétique de l’actualité et la notion d’engagement de long terme. Il s’agit de la première campagne de communication réalisée grâce à la technologie 3D temps réel en France |
| Sorun | A disaster doesn't stop at what you see: a long-term response is needed to help people return to life as normally as possible, strengthen their resilience and contribute to global, sustainable development. |
| Sorun (ana dil) | Un désastre ne s’arrête pas à ce que l’on en voit : il est nécessaire d’apporter une réponse sur le temps long pour accompagner au mieux les individus à retrouver une vie la plus normale possible, renforcer leur résilience et contribuer à un développement global et pérenne. |
| Medya Türü | Television |
| Süre | |
| Reklam Sorumlusu | Sylvain Ogier |
| Reklam Sorumlusu | Yasmine Silem |
| Reklam Sorumlusu | Elsa Esteves |
| Chief Executive Officer (CEO) | Jérôme Gonfond |
| Chief Strategy Officer | Pierre Bellefleur |
| Yaratıcı Yönetmen | Rémi Lascault |
| Sanat Yönetmeni | Alba Menendez |
| Reklam Yazarı | Jeanne Perrone |
| Prodüktör | Mélina Audoux |
| Prodüksiyon Şirketi | Dust Films |
| Prodüksiyon Sorumlusu | Victor Simonnet |
| Post Prodüksiyon | Digital District |
| Prodüksiyon Şirketi | Les Enfants |
| Yönetmen | Olivier Staub |
More Work
SEE ALLAfterNews
- MARKA:
- Humanity & Inclusion
- HAFTANIN:
- STRIKE
Sideways
- MARKA:
- Government of Québec
- HAFTANIN:
- Cossette Communication-Marketing
Rise Up (en)
- MARKA:
- Centraide du Grand Montréal
- HAFTANIN:
- Rethink Communications Inc.
Sans le poids de la pauvreté et de l’exclusion, c’est fou comme on peut s’élever.
- MARKA:
- Centraide du Grand Montréal
- HAFTANIN:
- Rethink Communications Inc.
Sideway
- MARKA:
- MSSS
- HAFTANIN:
- Cossette Communication-Marketing
Watch out Covid-19
- MARKA:
- Gouvernement du Québec
- HAFTANIN:
- Cossette Communication-Marketing
Adirondack chairs - Fry
- MARKA:
- McDonald's
- HAFTANIN:
- Cossette Communication-Marketing
Adirondack chairs - Coffee
- MARKA:
- McDonald's
- HAFTANIN:
- Cossette Communication-Marketing