Richard McGrann
Yaratıcı Yönetmen at adam&eveDDB
London, United Kingdom
Başlık61% of people
Haftanın
Kampanya The Last Photo
Reklamcı Campaign Against Living Miserably (CALM)
Marka CALM
İlk Yayınlanma Tarihi 2022 / 6
Sektör Charities, Foundations, Volunteers
Slogan Suicidal doesn't always looks suicidal
hikaye 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
Medya Türü Billboard
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Yaratıcı Yönetmen
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Music Supervision
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Yaratıcı Ajans Başkanı
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Yaratıcı Yönetmen
Yönetmen
Assistant Integrated Producer
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Color Producer
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Prodüksiyon Şirketi
Müzik
Music Publishing
Music Publishing

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