Vodafone - "The Kiss"

Grey London

Grey London London, United Kingdom

Ödüller

47597

Marka: Vodafone
Ülke: United Kingdom

Reklamcı: Vodafone

Başlık	The Kiss
Haftanın	Grey London
Kampanya	Sealed With A Kiss
Reklamcı	Vodafone
Marka	Vodafone
Posted	Nisan 2013
Sektör	Personal Wireless Communication
Slogan	A good thing
hikaye	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Medya Türü	Television
Süre	90 seconds
Market	United Kingdom
Editing Şirketi	The Assembly Rooms
Ses Tasarım Şirketi	Factory Studios
Post Prodüksiyon	MPC LDN
Yaratıcı Yönetmen	Nils Leonard
Yaratıcı Yönetmen	Jonathan Marlow
Yaratıcı Ekip	Leo Rayman
Prodüktör	Ange Eleini
Yönetmen	Frédéric Planchon
Prodüksiyon Şirketi Prodüktör	Ange Eleini
Görüntü Yönetmeni	Alex Barber
Editör	Sam Rice-Edwards
Ses Mühendisi	Ludovico Einaudi