BFU (Swiss Council for Accident Prevention) - "Always stop before eating (Chicken)"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Switzerland

421

Başlık	Always stop before eating (Chicken)
Brief	The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations.
Haftanın	Ruf Lanz Werbeagentur
Kampanya	Parking Spaces
Reklamcı	BFU (Swiss Council for Accident Prevention)
Marka	BFU (Swiss Council for Accident Prevention)
İlk Yayınlanma Tarihi	2022 / 10
Sektör	Road Safety
hikaye	The Swiss Council for Accident Prevention (BFU) conducts research and provides advice so that fewer accidents happen in Switzerland on the roads. And this by public appointment since 1938.
Medya Türü	Outdoor/Out of Home
Yaratıcı Yönetmen	Markus Ruf
Sanat Yönetmeni	Isabelle Hauser
Reklam Yazarı	Markus Ruf
Post Prodüksiyon	Lorenz Wahl
Müşteri Temsilcisi	Gian Marco Juon
Müşteri Süpervizörü	Jürg Beutler
Müşteri Süpervizörü	Franziska Hartmann
Müşteri Süpervizörü	Peter Mathys