| Başlık | Street Sign |
| Haftanın | Duval Guillaume |
| Kampanya | Bowling Balls - Overpoort Bowl |
| Reklamcı | Overpoort Bowl |
| Marka | Overpoort Bowl |
| Posted | Ocak 2006 |
| Ürün | Bowling |
| Sektör | Culture, Leisure & Sport |
| hikaye | The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over. |
| felsefe | Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball. |
| Sonuç | As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels. |
| Medya Türü | Other Collateral |
| Yaratıcı Yönetmen | Katrien Bottez |
| Yaratıcı Yönetmen | Peter Ampe |
| Sanat Yönetmeni | Geert De Rocker |
| Reklam Yazarı | Tom Berth |
| Grafik | Lim Sijmons |
| Studio | Mark Gillioen |
| Prodüksiyon Sorumlusu | Willy Hebbrecht |
| Müşteri Süpervizörü | Matthias Dubois |
More Work
SEE ALLKid
- MARKA:
- Douwe Egberts
- HAFTANIN:
- Duval Guillaume
Rolex
- MARKA:
- ooops
- HAFTANIN:
- Duval Guillaume
Housewife
- MARKA:
- ooops
- HAFTANIN:
- Duval Guillaume
Bank Tanzania
- MARKA:
- ooops
- HAFTANIN:
- Duval Guillaume
The Fly
- MARKA:
- Mio GPS
- HAFTANIN:
- Duval Guillaume
Helmet
- MARKA:
- Overpoort Bowl
- HAFTANIN:
- Duval Guillaume
Post
- MARKA:
- Overpoort Bowl
- HAFTANIN:
- Duval Guillaume
Lettuce
- MARKA:
- Overpoort Bowl
- HAFTANIN:
- Duval Guillaume
Headless
- MARKA:
- Overpoort Bowl
- HAFTANIN:
- Duval Guillaume