Murfatlar - "Fat Lady"

D'Arcy Romania Bucharest, Romania

3910

Başlık	Fat Lady
Haftanın	D'Arcy Romania
Kampanya	Fat Lady
Reklamcı	Eurocafe SA
Marka	Murfatlar
Posted	Nisan 2004
Ürün	Rai de Murfatlar
Sektör	Beers, Ciders, Lagers
Slogan	Heaven. By Murfatlar. The Angel's sweet reward
hikaye	A guardian angel gives an unwillingly and oily massage to his fat gipsy looking mistress.
felsefe	When the odds are definitely against you, there is only one sweet reward: the angel's divine beverage. The whole concept is based on the fact that the product is a blend of sweet wines. So the name that came out was "Rai", by Murfatlar (traditional Romanian producer). "Rai" means "Heaven" in English and there is an old romanian saying used when somebody is really enjoying something: "You feel like beeing in Heaven". So the wine's name was "Heaven by Murfatlar", which led us right to the concept around the Guardian Angels and their sweet heavenly rewarding glass of wine, after a hard day's "work".
Sorun	Everybody has a guardian angel, stuck for life with its human to guard and doing his best to please him. Finally, the angel becomes slave of the human. Than, what's in it for the angels?
Medya Türü	Magazine
Market	Romania
Yaratıcı Yönetmen	Mihai Coliban
Sanat Yönetmeni	Mihai Coliban
Grafik Tasarım	Mihai Coliban
Fotoğrafçı	Cosmin Gogu
Müşteri Direktörü	Paula Hotea
Reklam Yazarı	Silviu Padurariu
Aktör	Ilie The Angel