Volvo - "The Best Luck Is Created"

MVBMS Fuel Europe Amsterdam, Netherlands

4561

Başlık	The Best Luck Is Created
Haftanın	MVBMS Fuel Europe
Kampanya	The Best Luck Is Created
Reklamcı	Volvo
Marka	Volvo
Posted	Temmuz 2005
Sektör	Automotive
hikaye	Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day V70 experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real-life challenges. Provoke brand reappraisal by exposing consumers to the reality of the modern V70 experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: high income families with busy active lives who give priority to leisure activities with family and friends. They seek both physical and mental challenges in life.
Medya Türü	İnteraktif
Market	Netherlands
Daha fazla bilgi	www.prize-entry.com/volvo/digitalspots/v70/
Yaratıcı Yönetmen	Lorenzo Rita
Sanat Yönetmeni	Bertrand Fleuret
Sanat Yönetmeni	Vivian Walsh
Reklam Yazarı	Lorenzo Rita
Müşteri Temsilcisi	Sascha Hartung
Müşteri Temsilcisi	Simon Pride
Prodüktör	Dave Evans
Yönetmen	Lance Bangs