Mayo Clinic - "The Power of Answers"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

10097

Marka: Mayo Clinic
Ülke: United States

Reklamcı: Mayo Clinic

Başlık	The Power of Answers
Haftanın	TBWA\Chiat\Day New York
Kampanya	You Know Where to Go
Reklamcı	Mayo Clinic
Marka	Mayo Clinic
İlk Yayınlanma Tarihi	2020 / 9
Sektör	Health & Pharmaceutical Products
hikaye	Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis. Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown. Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients. With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.” Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
Medya Türü	Television
Süre	30 seconds
Reklam Sorumlusu	Mayo Clinic
Chief Marketing Officer (CMO)	Sherri Gilligan
Division Chair	Molly Biwer
Brand Strategy and Creative Studio	Molly Biwer
Yaratıcı Yönetmen	Wes Weleczki
Senior Creative Director	Anna Stassen
Director Brand Strategy	Jeff Warnock
Manager Brand Strategy	Chastity Kessler
Marketing Manager	Lauren Spiceland
Marketing Manager	Gary Stinnett
Mayo Clinic Health System	Gary Stinnett
Yaratıcı Ajans Başkanı	Chris Beresford-Hill
Yaratıcı Yönetmen	Walter Connelly
Yaratıcı Yönetmen Ortağı	Shannon Murphy
Associate Copywriter	Alli Walker
Sanat Yönetmeni	Royston Ang
Yaratıcı Yönetmen Ortağı	Ashley Veltre
Sanat Yönetmeni	Ashley Veltre
Yaratıcı Yönetmen Ortağı	Holden Rasche
Reklam Yazarı	Holden Rasche
Sanat Yönetmeni Ortağı	Belen Aragon
Senior Producer	Ruganzu Riggs Howard
Strategic Business Lead	Shannon Nunn
Direktör	Rosalie Jones
Business Manager	Emily Downs
Executive Strategy Director	John Gibson
Strategy Director	Nus Madraswala
Strategist	Carlin Dixon
Director of Integrated Business Affairs	Thalia Tsouros
Integrated Business Affairs Manager	Anne-Camille Charpié
Communications	Asheden Hill
CEO	Rob Schwartz
President	Nancy Reyes
Prodüksiyon Şirketi	Psyop
Yönetmen	Shane Griffin
Prodüksiyon Sorumlusu	Andrew Linsk
Senior Producer	Angela Foster
Ses	Wave
Ses Mühendisi	Chris Afzal
Prodüksiyon Sorumlusu	Vicky Ferraro
Müzik Şirketi	Human
Prodüksiyon Sorumlusu	James Dean Wells
Creative Lead	Mike Jurasits
Kompositör	Ed Dunne
Additional Arranging	Jonathan Hubbell
Ses Tasarım Şirketi	Mike Jurasits
Ses Tasarım Şirketi	Daryl Pinsdorf