| Başlık | Mountain |
| Haftanın | TBWA\London |
| Kampanya | Mountain |
| Reklamcı | Sony Corporation of America |
| Marka | Sony PlayStation 2 |
| Posted | Kasım 2003 |
| Ürün | Playstation 2 |
| Sektör | Video Games/Consoles |
| Slogan | fun anyone? |
| hikaye | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| felsefe | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| Sorun | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| Sonuç | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| Medya Türü | Television |
| Süre | |
| Market | Europe, United Kingdom |
| film müziği | Get on Board Little Children |
| Prodüksiyon Şirketi | Gorgeous Enterprises |
| Editing Şirketi | Final Cut |
| Ses Tasarım Şirketi | Wave Studios |
| Sinematografi | Wave Studios |
| Ajans Prodüktörü | Kate Hitchings |
| Yönetmen | Frank Budgen |
| Prodüksiyon Şirketi | Zohar Cinema E Communicacao |
| Reklam Yazarı | Paula Marcantonio |
| Reklam Yazarı | Tony McTear |
| Sanat Yönetmeni | Tony McTear |
| Editör | Rick Russell |
| Sinematografi | Marcello Durst |
| Ses Tasarım Şirketi | Warren Hamilton |
| Yaratıcı Yönetmen | Trevor Beatie |
| Sanat Yönetmeni | Paula Marcantonio |
| Müşteri Temsilcisi | Peter Bracegirdle |
| Prodüktör | Paul Rothwell |
| Özel Efektler | The Mill London |
| Ses | Shirley Temple |
| Kayıt Stüdyosu | Soundtree Music |
| Flash Design | The Mill London |
| Animasyon | Jordi Bares |
| Telecine | Adam Scott |
| Set Tasarımcısı | Tule Peak |
| Özel Efektler | Liz Browne |
| Özel Efektler | Jeff Robins |
| Özel Efektler | Rich Betts |
| Özel Efektler | Jordi Bares |
| Özel Efektler | Ben Smith |
| Özel Efektler | Adam Scott |
| Özel Efektler | Barnsley |
| Işık Direktörü /Işık | Marcello Durst |
| Işık Direktörü /Işık | Frank Budgen |
| Müzik Şirketi | Soundtree Music |
| Müzik | Peter Raeburn |
| Ses Tasarım Şirketi | Peter Raeburn |