Creme Eggs - "Hunt the White Creme Egg"

elvis

elvis London, United Kingdom

3183

Başlık	Hunt the White Creme Egg
Haftanın	elvis
Kampanya	Hunt the White Creme Egg
Reklamcı	Mondelez International
Marka	Creme Eggs
Posted	Haziran 2020
Sektör	Chocolate
felsefe	Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them.
Medya Türü	Social Media
Süre	119 seconds
Yaratıcı Yönetmen	Neale Horrigan
Yaratıcı Yönetmen	Rob Griffiths
Yaratıcı Yönetmen	James Hudson
Strategy Director	Camilla Yates
Managing Partner	Caroline Davison
Senior Account Manager	Claire Smith
Design Director	Chris Dorn
Tasarımcı	Beth Stanbridge
Technical Lead	Jason Garfield
Senior Motion Designer	Bene Tanser
Motion Designer	Joshua Rodrigues
Creative Producer	Alexander Warren
Brand Manager	Aislinn Campbell
Artworker	Danny Kerley
Sound Designer	Michael Pachecho
Prodüktör	Julia Methold
PR Agency	Golin / Harris International
Medya Ajansı	Carat
Production Partner	Craft Films
Production Partner	EDC