Başlık | Jack |
Haftanın | Rodgers Townsend |
Kampanya | The World According To - The New at&t |
Reklamcı | AT&T Inc. |
Marka | The New at&t |
Posted | Mayıs 2006 |
Ürün | TheNewATT.com - MP5 Network |
Sektör | Internet Service Providers |
Slogan | Your world. Delivered |
hikaye | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
felsefe | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
Sorun | To reintroduce and refresh one the great American brands to the world. |
Sonuç | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
Medya Türü | Magazine |
Market | United States |
Sanat Yönetmeni | Luke Partridge |
Yaratıcı Yönetmen | Michael McCormick |
Reklam Yazarı | Michael McCormick |
Yaratıcı Yönetmen | Tom Hudder |
Müşteri Süpervizörü | Chris Hanley |
Müşteri Temsilcisi | Molly McLafferty |
Fotoğrafçı | Jeff Minton |
Basılı Malzeme Prodüktörü | Cheryl Sparks |
Reklam Yazarı | Kay Cochran |
Photoshop Artist | Evan Willnow |