| Başlık | The True Adventures Of Chad |
| Haftanın | Mekanism |
| Kampanya | The True Adventures Of Chad |
| Reklamcı | Sega |
| Marka | Super Monkeyball Deluxe |
| Posted | Temmuz 2005 |
| Ürün | Video game |
| Sektör | Toys & Games |
| hikaye | Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends |
| Medya Türü | İnteraktif |
| Market | United States |
| Daha fazla bilgi | www.mekanism.com/cannes/sega/ |
| Yaratıcı Yönetmen | Ian Kovalik |
| Sanat Yönetmeni | Conor McCann |
| Reklam Yazarı | Kevin Frank |
| Reklam Yazarı | Pete Caban |
| Reklam Yazarı | Tommy Means |
| Tasarımcı | Conor McCann |
| Yönetmen | Tommy Means |
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