Williams - "The Ola"

Les Présidents

Les Présidents Boulogne-Billancourt , France

Ödüller

11913

Marka: Williams
Ülke: France

Reklamcı: Sara Lee

Başlık	The Ola
Başlık (ana dil)	La Ola
Haftanın	Les Présidents
Kampanya	The Ola - Williams
Reklamcı	Sara Lee
Marka	Williams
Posted	Aralık 1999
Ürün	Stick Deodorant
Ürün (ana dil)	Gamme Sticks Déodorants Williams
Sektör	Deodorants
Slogan	Loves skin. Hates odours.
Slogan (ana dil)	Aime la peau. Pas l'odeur.
hikaye	The film is a travelling shot of a crowd which starts a wave in a big stadium. The camera follows the people who stands up, raises its arms and they sit down. But suddenly, the seats are empty. A dozen rows with no one. After a few seconds, we see a man, all by himself. He stands up, raises his arms, shouts and then sits down. Then again, we see empty rows with no one seated. After a dozen of them, the crowd is back continuing the wave started before. Need a good deodorant? The packshot of the new Williams deodorant appears.
hikaye (ana dil)	Lors d'une Ola dans un stade, le travelling montre l'absence de foule autour d'un homme
felsefe (ana dil)	Prendre le contre-pied des caricatures d'homme établies par les communications concurrentes (the perfect man / the modern man)
Sorun (ana dil)	Comment replacer dans un contexte décalé et humoristique la notion d'odeur corporelle sans dévaloriser le client Williams
Medya Türü	Television
Süre	15 seconds
Market	France
Yaratıcı Yönetmen	Olivier Altmann
Reklam Yazarı	Olivier Couradjut
Sanat Yönetmeni	Rémy Tricot
Ajans Prodüktörü	Christine Bouffort
Yönetmen	Samuel Tourneux
Prodüksiyon Şirketi	Why us?
Reklam Süpervizörü	Christophe Devaux
Reklam Süpervizörü	Arnaud Laurent
Reklam Süpervizörü	Pascal Fontaine
Müşteri Temsilcisi	Nicolas Bordas
Müşteri Temsilcisi	Grégoire Champetier
Müşteri Temsilcisi	Janna Brody-Mas
Ajans Prodüktörü	Christophe Starkman