| Başlık | Garnier |
| Haftanın | Clarion Communications |
| Kampanya | Garnier |
| Reklamcı | L'Oréal |
| Marka | Garnier Body |
| Posted | Nisan 2004 |
| Sektör | Skin Care |
| felsefe | Strategy: · To develop a two-pronged campaign to appeal both to tabloid picture desks using a celebrity and to broadsheet press using a survey Methods: · Set up national press photocall with celeb actress Zoe Lucker - renowned for her 'hard character', Zoe was immersed in a bath of the new Garnier Body to 'soften her up'! Body painted logo ensured high profile branding in all shots. · Commissioned international survey across USA, Australia & UK to investigate which celebrity body women most admired |
| Sorun | · To gain high-profile national press coverage for the launch of L'Oreal's new skin cream Garnier Body |
| Sonuç | · Oxy Band was so successful that it ran for 3 years (2000, 2001, 2002), attracting around 10,000 entries a year and reaching 14 million teenagers and their mums via media each year · The PR campaign is judged by GlaxoSmithKline to have significantly helped Oxy's ongoing success, and Clarion was asked to come up with a new but similar concept for 2003 - 'Oxy DJ' |
| Medya Türü | |
| Market | United Kingdom |
| Aktör | Zoe Lucker |