| Başlık | Bin |
| Haftanın | DDB Budapest |
| Kampanya | Bin |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| Posted | Mayıs 2005 |
| Sektör | Restaurants & Fast Food |
| Slogan | The force of habit |
| Medya Türü | |
| Market | Hungary |
| Yaratıcı Yönetmen | Zoltán Simon |
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