| Başlık | Fridge |
| Başlık (ana dil) | Réfrigérateur |
| Haftanın |
BETC Paris
|
| Kampanya |
Smarter consumption - Carrefour
|
| Reklamcı |
Carrefour
|
| Marka |
Carrefour
|
| İlk Yayınlanma Tarihi |
2004 / 12
|
| Sektör | Department Stores, Supermarkets
|
| Slogan | Smarter consumption, it's urgent |
| Slogan (ana dil) | Mieux consommer, c'est urgent |
| hikaye | A press and poster campaign that draws on the symbolic power of the images and what they suggest: the future of the planet, BSE, les GMO, obesity…A clean simple, direct, almost frontal tone based on a militant signature: 'Smarter consumption, it's urgent'. |
| felsefe | Take a strong stand that reflects Carrefour's long-term active commitment and that matches deep changes in consumer expectations. To do this, the agency proposed a direct serious and clear campaign, developed in two phases: an 'alert' phase in poster format to anchor the message, followed by a press phase aimed at explaining and asserting the brands commitment. |
| Sorun | Reaffirm and clarify the brand identity, European retail leader, renew trust in the brand, meet their concerns for transparency and environmental and ethical responsibility. |
| Medya Türü |
Print
|
| Market | France |
| Yaratıcı Yönetmen |
Rémi Babinet
|
| Reklam Yazarı |
Patrice Dumas
|
| Sanat Yönetmeni |
Gérald Schmite
|
| Fotoğrafçı |
Nicolas Descottes
|
| Müşteri Temsilcisi |
Elie Ohayon
|
