Alzheimer's Society - "United Against Dementia"

McCann London

McCann London London, United Kingdom

9620

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Alzheimer's Society
Ülke: United Kingdom

Reklamcı: Alzheimer's Society

Başlık	United Against Dementia
Haftanın	McCann London
Kampanya	United Against Dementia
Reklamcı	Alzheimer's Society
Marka	Alzheimer's Society
İlk Yayınlanma Tarihi	2017 / 4
Sektör	Disease Awareness, Support Groups & Associations
hikaye	Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia.
Medya Türü	Television
Süre	90 seconds
Prodüksiyon Şirketi	Knucklehead
Editing Şirketi	Final Cut
Media Company	Channel 4 Television
Media Company	ITV
Yaratıcı Yönetmen	Laurence Thomson
Yaratıcı Yönetmen	Rob Doubal
Other	Mike Oughton
Sanat Yönetmeni	Dan Howarth
Direktör	Georgie Rechner
Müşteri Direktörü	Mel Caplan
Müşteri Temsilcisi	Jenny Spindler
Planning Partner	Karen Crum
Yönetmen	Daniel Barber
Görüntü Yönetmeni	Jaime Feliu-Torres
Prodüktör	Ben Mann
Executive Director of Integrated Production	Sergio Lopez
Prodüksiyon Sorumlusu	Sophie Chapman-Andrews
Prodüktör	Lois Newcombe
Business Affairs Executive Producer	Nicholas Mugridge