Virgin Atlantic - "Love Story"

Network BBDO

Network BBDO Johannesburg, South Africa

9355

Başlık	Love Story
Haftanın	Network BBDO
Kampanya	Love Story
Reklamcı	Virgin Atlantic
Marka	Virgin Atlantic
Posted	Nisan 2005
Ürün	Upper Class Suite
Sektör	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
hikaye	This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him.
felsefe	To illustrate the benefit of the Upper Class suite we mocked airlines who don't provide suites (all of them) instead providing a standard Business Class seat where someone sits or sleeps next to you. The thought was that if you wanted to sleep with the person sitting in the seat next to you, you would have married them.
Sorun	The problem wasn't so much a problem as an opportunity. The opportunity to launch the Virgin Upper Class suite, a way of traveling that gives you total privacy and means that you don't have to sit next to anyone, or sleep next to them if it's a long flight.
Medya Türü	Television & Cinema
Süre	60 seconds
Market	South Africa
film müziği	How Deep is Your Love
Prodüksiyon Şirketi	Velocity Films
Editör	Ricky Boyd
Reklam Yazarı	John Davenport
Yönetmen	Greg Gray
Müşteri Temsilcisi	Candice Short
Sanat Yönetmeni	Philip ireland
Ajans Prodüktörü	Caroline Switala
Prodüksiyon Şirketi Prodüktör	Helena Woodfine
Yaratıcı Yönetmen	Mike Schalit
Müzik	Bee Gees