Core component of the digital campaign is an online video that centers around a very special Estonian ambassador: the “Stress Buster.” By way of special facial recognition, he pinpoints particularly stressed-out individuals and brings them into contact with the breathtaking natural beauty of the Baltic tourism destination using sounds of nature and an Estonian pop-up forest. And then he surprises them with a vacation trip inclusive of air travel and accommodation so that they can experience Estonia’s natural surroundings and liberate themselves from the stresses and strains of daily life.
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Estonia presents itself as the ideal region to take a vacation in nature and leave all your everyday cares behind. This is showcased by the idea for an international tourism campaign for Estonia as a holiday destination inspired by BBDO Berlin in collaboration with sister agency Zavod BBDO/Event Masters, Tallinn.