| Başlık | The Chain |
| Haftanın | BBH |
| Kampanya | Unleash the Chaos |
| Reklamcı | Unilever |
| Marka | Axe Anarchy/Lynx Attract |
| İlk Yayınlanma Tarihi | 2012 / 1 |
| Sektör | Fragrances, Perfumes & Toilet Waters |
| hikaye | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
| Sorun | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Medya Türü | Television |
| Editing Şirketi | Final Cut |
| Prodüksiyon Şirketi | Framestore |
| Ses | Factory Studios |
| Editör | Rick Russell |
| Görüntü Yönetmeni | Eduardo Grau |
| Yönetmen | Tom Kuntz |
| Ajans Prodüktörü | Ruben Mercadal |
| Yaratıcı Yönetmen | Dominic Goldman |
| Yaratıcı Yönetmen | David Kolbusz |
| Yaratıcı Ekip | Szymon Rose |
| Yaratıcı Ekip | Daniel Schaefer |
| Reklam Sorumlusu | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Müşteri Temsilcisi | Jen Omran |
| Ses Tasarım Şirketi | Phaze UK |
| Ses | Sam Robson |
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