| Başlık | Petrol |
| Haftanın | BBH |
| Kampanya | Unleash the Chaos |
| Reklamcı | Unilever |
| Marka | Axe Anarchy/Lynx Attract |
| İlk Yayınlanma Tarihi | 2012 / 1 |
| Sektör | Fragrances, Perfumes & Toilet Waters |
| Sorun | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Medya Türü | |
| Yaratıcı Yönetmen | Dominic Goldman |
| Yaratıcı Yönetmen | David Kolbusz |
| Yaratıcı Ekip | Szymon Rose |
| Yaratıcı Ekip | Daniel Schaefer |
| Reklam Sorumlusu | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Müşteri Temsilcisi | Jen Omran |
| Basılı Malzeme Prodüktörü | Jeremy Gleeson |
| Fotoğrafçı | Jean Yves Lemoigne |
| Retoucher | Gary Meade |
| Photographer Production Company | Mad for It |
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