| Başlık | 180 Fun Pack |
| Haftanın | R/GA |
| Kampanya | 180 Fun Pack |
| Reklamcı | Nike |
| Marka | Nike |
| Posted | Temmuz 2005 |
| Sektör | Online Retail, E-store |
| hikaye | We created a fun interactive sitelet that celebrated NIKEs first artist collaboration in 1991, when famous artists teamed up to create the marketing for the original Air Max 180 shoe. The sitelet took personalisation to new levels - for each of the promotions 20 days, consumers were greeted with a different featured item to customize from decorating a house and van, to dressing a pizza and poodle. Users could click and drag colours and icons to create this customised world and personalise the Air Max 180 from pre-existing designs or from scratch. |
| Medya Türü | İnteraktif |
| Market | United States |
| Daha fazla bilgi | nikeid.nike.com/metrodotpop/index.jhtml |
| Sanat Yönetmeni | Jerome Austria |
| Reklam Yazarı | Thomas Pettus |
| Tasarımcı | Phil Lubliner |
| Tasarımcı | Elena Sakevich |
| Tasarımcı | Gui Borchert |
| Teknik Direktör | Noel Billig |
| Prodüktör | Matt Howell |
| Prodüktör | Suzanne Cort |
| Prodüktör | Jennifer Allen |
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