Mövenpick - "Cookie Dough"

House of Communication Zurich

House of Communication Zurich Zurich, Switzerland

6757

Marka: Mövenpick
Ülke: Switzerland

Reklamcı: Froneri

Başlık	Cookie Dough
Haftanın	House of Communication Zurich
Kampanya	Mövenpick
Reklamcı	Froneri
Marka	Mövenpick
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Ice Cream
felsefe	Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away." Serviceplan Suisse realized the campaign alongside the British director and photographer Emma Tempest, who has already proven her skills working for renowned fashion brands. The shoot occurred over two days in the Bernese Oberland, near Lake Engstlen. The close-up ice cream shots were produced in Amsterdam by a film production company specializing in food imagery (Goodhouse film). The concept behind the new campaign comes from Serviceplan Suisse under the House of Communication, which was able to assert itself against two other agencies in a pitch. In addition to creation, media planning also comes from the House of Communication in Zurich. Mediaplus has been working for Mövenpick Glace since the beginning of 2022 and is now making the new campaign palatable to a broad target group. The campaign was launched with a mega poster at Zurich's central train station and will also air online and on TV this spring. The aim of the campaign is to tempt Swiss residents to reach for Mövenpick Glace in the refrigerated shelves at the supermarket, and melt away with pleasure a little later.
Medya Türü	Television
Süre	20 seconds
Reklam Sorumlusu	Bernard Tual
Reklam Sorumlusu	Alicia Munday
Reklam Sorumlusu	Reto Lüchinger
Reklam Sorumlusu	Markus King
Chief Executive Officer (CEO)	Pam Hügli
Yaratıcı Ajans Başkanı	Raul Serrat
Chief Strategy Officer	Peter Schäfer
Yaratıcı Yönetmen	Micha Seger
CTB110	Marcin Baba
Sanat Yönetmeni	Philipp Intlekofer
Sanat Yönetmeni	Nadja Tandler
Reklam Yazarı	Peter Liptak
Consultant	Caroline Ronzani
Consultant	Sylvia Kohler
Consultant	Laura Schlittler
Prodüksiyon	Carmen Aebischer
Yönetmen	Barbara Häne
Yönetmen	Victor Borel
Prodüksiyon Sorumlusu	Torsten Gerst
Prodüksiyon Sorumlusu	Jennifer Schulz
Medya Ajansı	Mediaplus
Managing Partner, Media	Pascal Fröhli
Consultant	Thomas Koller
Consultant	Beat Graf
Consultant	Moira Fernandez
Senior Digital Manager	Luzian Storrer
Prodüksiyon Şirketi	Goodhouse Films Gmbh
Prodüksiyon	Johannes Schmidt
Director/Photographer	Emma Tempest
Social Media	TYMA Film
Social Media	Yannis Petrone