Gatorade - "The Gatorade Fastest Run"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Ödüller

7567

Marka: Gatorade
Ülke: Australia

Reklamcı: PepsiCo Inc.

Başlık	The Gatorade Fastest Run
Haftanın	TBWA\Sydney
Kampanya	The Bolt Rate
Reklamcı	PepsiCo Inc.
Marka	Gatorade
İlk Yayınlanma Tarihi	2017 / 11
Sektör	Soft Drinks, Tonics
felsefe	Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run. Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season. The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer. Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’. A video has been created which will run on social media channels.
Medya Türü	Television & Cinema
Süre	110 seconds
Yaratıcı Ajans Başkanı	Andy DiLallo
Creative Director	Russ Tucker
Ajans Prodüktörü	Annabel Jewers
General Manager	Fiona Milliken
Account Director	Jade Glashoff
Account Manager	Ali Bates
Müşteri Temsilcisi	Asheden Hill
Account Executive	Caitlin Jokovic
Design Director	Chris Mawson
Sanat Yönetmeni	Dan Smith
Reklam Yazarı	Douglas Hamilton
Reklam Yazarı	Nick McHugh
Strategic Planner	Natalie Rempalski
Director	Paul Middleditch
Executive Producer	Peter Masterton
Görüntü Yönetmeni	Daniel Ardilley
Post Production	The Editors
Post Producer	Daniel Fry
Editor	Jess Mutascio
Online	Soren Dyne
Grade	Marcus Timpson
Marketing Manager	Jamie Bruce
Aktör	Usain Bolt