| Başlık | Break the pattern |
| Haftanın | Forsman & Bodenfors Göteborg |
| Kampanya | Break the pattern |
| Reklamcı | Electrolux |
| Marka | Electrolux |
| İlk Yayınlanma Tarihi | 2022 / 9 |
| Sektör | Washing Machines, Refrigerators & Other Large Apppliances |
| hikaye | To break this pattern, Swedish home appliance brand Electrolux wants to inspire consumers to take better care of their clothes. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world’s second-largest garment graveyard – the Atacama Desert. The Atacama Desert in Chile has lately turned into a symbol of the acceleration of fast fashion and the rise of textile waste. According to the UNECE, 21 billion tons of clothes end up in landfill every year. In the Atacama Desert alone, approximately 39,000 tonnes of clothes are discarded every year. “With this campaign, we want to ignite curiosity and enable our consumers to change how we care for our clothes today. There are many, simple things we can do right now with existing technologies that will help us reach our goal to make our clothes last twice as long, with half the environmental impact by 2030”, says Thorsten Brandt, Global Head of Brand and Marketing at Electrolux. |
| Sorun | The most sustainable clothes are the ones you already have, but on average clothes are worn only ten times and thrown away long before they need to be. |
| Medya Türü | İnteraktif |
| Süre | |
| Reklam Sorumlusu | Dean Jackson |
| Reklam Sorumlusu | Emelie Demsell |
| Reklam Sorumlusu | Andrea Ottosson |
| Reklam Sorumlusu | Daina Lind |
| Reklam Sorumlusu | Annika Priou |
| Reklam Sorumlusu | Thorsten Brandt |
| Yaratıcı Yönetmen | Patrick O´Neil |
| Müşteri Temsilcisi | Jessica Sjölin |
| Müşteri Temsilcisi | Linus Larsson |
| Tasarımcı | Milly Björkman |
| Reklam Yazarı | Nicholas Dufke |
| Sanat Yönetmeni | Joakim Blondell |
| Sanat Yönetmeni | Johan Eghammer |
| Sanat Yönetmeni | Asa Hammar |
| Digital Strategist | Peter Gaudiano |
| Strategist | Anita Rafiei |
| PR Strategist | Julia Samuelsson |
| Researcher | Jade Deconzac Mbay |
| Writer | Elisabeth Christensen |
| Prodüksiyon Şirketi | Newland |
| Yönetmen | Natanael Ericsson |
| Görüntü Yönetmeni | Niklas Johansson |
| Photographer Agency | XO MGMT |
| Prodüksiyon Sorumlusu | Petra Johansson |
| Prodüktör | Joi Persson |
| Grade Artist | Oskar Larsson |
| Post Prodüksiyon | Tint Post |
| Online Artist | Evelina Åström |
| Ses | Calle Buddee Roos |
| Ses | Ponytail Sound |
| Fotoğrafçı | Jimmy Backius |
| Fotoğrafçı | Marcus Kurn |
| Fashion design | Rave Review |
| Tasarımcı | Livia Schück |
| Tasarımcı | Josephine Bergqvist |
| Social Agency | F&B Daily |
| Social Client Director | Kitty Trogen |
| Account Executive, Social | Victoria Palmquist |
| Social Creative | Hanna Karlsson |
| Social Creative | Ine Bryhn |
| Social Designer | Maria Sylwan |
| Medya Ajansı | Yahoo Amplify 360 |
| Post Prodüksiyon | F&B Studio |
| Web Production | F&B Inhouse |
More Work
SEE ALLHeads or Tails
- MARKA:
- Volvo
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Proposal Part 2
- MARKA:
- Triss
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Proposal Part 1
- MARKA:
- Triss
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Bracket
- MARKA:
- Volvo
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Sumo
- MARKA:
- Libresse
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Baggy Pants
- MARKA:
- Arla
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Liar Liar
- MARKA:
- Kalles Junior
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Superhero
- MARKA:
- Kalles Junior
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Stairs
- MARKA:
- Libresse / Bodyform
- HAFTANIN:
- Forsman & Bodenfors Göteborg