Linda Dawe
Senior Copywriter at Cossette
Montréal, Canada
BaşlıkCoffin 2
Haftanın
Kampanya Coffin - COCQ-sida
Reklamcı Québec Coalition Against AIDS
Marka COCQ-sida
PostedHaziran 2004
Sektör Disease Awareness, Support Groups & Associations
hikaye A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they are—as if they were lying on a regular bed, rather than in an open coffin.
felsefe Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contact—and thus render the AIDS Awareness message more powerful.
Sorun Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS.
Medya Türü Poster
Market Canada
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Müşteri Direktörü

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