Başlık | Coffin 2 |
Haftanın | Marketel |
Kampanya | Coffin - COCQ-sida |
Reklamcı | Québec Coalition Against AIDS |
Marka | COCQ-sida |
Posted | Haziran 2004 |
Sektör | Disease Awareness, Support Groups & Associations |
hikaye | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
felsefe | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
Sorun | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
Medya Türü | Poster |
Market | Canada |
Yaratıcı Yönetmen | Gilles DuSablon |
Sanat Yönetmeni | Stéphane Gaulin |
Reklam Yazarı | Linda Dawe |
Müşteri Direktörü | Anouk Crevier |