Başlık | Tombstone 2 |
Haftanın | Marketel |
Kampanya | Tombstone - Québec Governments health and social services department |
Reklamcı | Ministère de la Santé et des Services Sociaux du Québec |
Marka | Ministère de la Santé et des Services Sociaux |
Posted | Haziran 2004 |
Sektör | Disease Awareness, Support Groups & Associations |
Slogan | Aids is still around |
hikaye | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
felsefe | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
Sorun | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
Medya Türü | Poster |
Market | Canada |
Yaratıcı Yönetmen | Gilles DuSablon |
Sanat Yönetmeni | Stéphane Gaulin |
Reklam Yazarı | Linda Dawe |
Müşteri Direktörü | Anouk Crevier |