Vodafone - "Lake"

Grey London

Grey London London, United Kingdom

6806

Başlık	Lake
Haftanın	Grey London
Kampanya	Sealed With A Kiss
Reklamcı	Vodafone
Marka	Vodafone
İlk Yayınlanma Tarihi	2013 / 5
Sektör	Personal Wireless Communication
hikaye	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Medya Türü	Television & Cinema
Süre	60 seconds
Post Prodüksiyon	MPC LDN
Ses Post Prodüksiyon	Factory Studios
Grade	MPC LDN
Yaratıcı Yönetmen	Nils Leonard
Yaratıcı Yönetmen	Jonathan Marlow
Head of Planning	Leo Rayman
Ajans Prodüktörü	Angela Eleini
Prodüksiyon Şirketi	Academy Films
Yönetmen	Frédéric Planchon
Editör	Sam Rice-Edwards